Why Branding Portraits Are Essential for Your Business

Strong branding portraits are more than just headshots—they tell your story, build trust, and help your business stand out online. In today’s digital world, consistent and professional content is key to attracting your ideal clients.

In Lexington, KY, many photographers charge $250–$350 for a single session, often without including reels or lifestyle images. My branding portrait packages are designed to be competitive in the local market while giving you added value: multiple sessions, social-ready content, and bonus images to elevate your brand.

What’s Included in Branding Portrait Sessions

All sessions include:

• Professionally edited portraits
• Instagram Reels for social media
• Lifestyle or behind-the-scenes images
• Flexible scheduling and content planning tips

Competitive Branding Portrait Packages

Here’s a breakdown of packages designed to fit different business needs and budgets, while still being worth your time as a professional photographer.

3-Month Branding Portrait Package – $700

Perfect for quarterly content refreshes.

Includes:

• 1 session every 3 months (45 minutes each)
• 12 edited portraits per session
• 1 Instagram Reel per session (3 total)
• Bonus: 3 lifestyle “behind-the-scenes” images

6-Month Branding Portrait Package – $1,300

Great for consistent seasonal content.

Includes:

• 1 session every other month (45 minutes each)
• 15 edited portraits per session
• 1 Instagram Reel per session (6 total)
• Bonus: Team or group photo (if applicable)

1-Year Branding Portrait Package – $2,400

The ultimate value for long-term monthly content.

Includes:

• 1 session every month (45 minutes each)
• 15 edited portraits per session
• 2 Instagram Reels per session (24 total)
• Bonus: Branded content calendar template for planning posts

Why These Packages Are Competitive

• Lexington market: Single sessions often cost $250–$350.
• Your packages: Break down to $233–$240 per session (1-year), $217–$233 per session (3- or 6-month), offering more value and content.
• High Value: Each package includes reels and lifestyle shots that most local photographers don’t offer.
• Time-Saving: Bundled packages reduce the hassle of rebooking and give consistent content all year.

Optional: Starter Branding Portrait

Not ready for a full package? Try a single session:

• 30 minute session
• 8-12 edited portraits
• 1 Instagram Reel
  Price: $300